En Route Jewelry Company Overview

En Route Jewelry is a New York-based fashion jewelry brand known for affordable necklaces, earrings, rings, bracelets, body jewelry, watches, and jewelry sets. The company combines romantic, vintage-inspired, playful, and trend-driven designs with accessible pricing aimed largely at shoppers looking for expressive everyday jewelry.

En Route primarily operates within the fashion-jewelry category, with many pieces made from 18k gold-plated or rhodium-plated brass. The company also offers a growing waterproof collection made from stainless steel, together with designs featuring cubic zirconia, pearls, mother of pearl, and natural stones such as carnelian, tiger’s eye, moonstone, and agate.

Summary

En Route Jewelry is a New York jewelry company created by two best friends who wanted access to affordable jewelry that reflected their own style and identity.

Matilda Guo has publicly been identified by the company as an En Route co-founder, while public trademark records show En Route Jewelry LLC operating in New York by 2019.

The brand has developed a recognizable aesthetic combining romantic references, vintage influences, natural stones, celestial motifs, streetwear-inspired details, and more experimental statement jewelry.

Most of the collection is positioned as affordable fashion jewelry rather than traditional solid-gold fine jewelry.

Many designs use brass finished with genuine precious-metal plating, while a separate waterproof collection uses stainless steel intended to offer greater resistance to water and tarnishing.

En Route also regularly collaborates with artists, influencers, designers, and other creators on limited or themed collections.

The company sells directly through its website, ships worldwide, offers 30-day returns on eligible products, and provides a 100-day warranty covering qualifying manufacturing defects.

Company Background

En Route Jewelry operates from New York City and currently lists an address at 315 W 39th Street, New York, NY.

The company describes itself as having been created by two best friends who wanted jewelry that was affordable while still expressing their identity and personal style.

Matilda Guo has appeared in En Route’s own editorial material as a co-founder of the business.

Public U.S. trademark records show an application for the En Route Jewelry name filed by En Route Jewelry LLC in New York in April 2019.

By 2021, the brand was describing itself as a mindful New York jewelry company focused on accessible, original, and romantic-inspired designs for younger consumers.

En Route has continued to broaden its aesthetic since then, incorporating vintage references, natural stones, body jewelry, waterproof pieces, statement accessories, and frequent collaborations.

The company’s current brand philosophy describes its style as romantically nostalgic, unapologetically playful, and sensual.

En Route also positions collaboration with emerging artists, designers, creators, and cultural voices as part of its broader social and creative identity.

Product Range

En Route Jewelry offers an unusually broad catalog for an affordable fashion-jewelry retailer, covering conventional jewelry categories alongside body jewelry, watches, sets, and more experimental accessories.

Earrings

Earrings are one of the largest categories within the En Route catalog.

Available designs include:

• Hoop earrings

• Drop earrings

• Stud earrings

• Ear cuffs

• Statement earrings

• Waterproof earrings

• Natural-stone earrings

• Celestial designs

• Floral and romantic styles

The range includes simple everyday hoops alongside more decorative pieces using stones, pearls, charms, crosses, flowers, hearts, and sculptural shapes.

Some earrings use surgical-steel posts, while the primary body of the design may be constructed from gold-plated or rhodium-plated brass.

Necklaces

En Route offers one of its broadest selections within necklaces.

Common styles include:

• Pendant necklaces

• Chain necklaces

• Chokers

• Lariat necklaces

• Layered necklaces

• Lockets

• Long necklaces

• Natural-stone necklaces

• Waterproof necklaces

• Watch necklaces

The catalog moves between minimalist chains and highly decorative designs featuring hearts, crosses, florals, shells, natural stones, pearls, and vintage-inspired pendants.

Many necklaces also include extension chains, allowing some adjustment in overall length and layering position.

Rings

En Route’s ring collection is primarily focused on fashion, stacking, statement, and decorative designs rather than conventional engagement jewelry.

Available styles include:

• Stacking rings

• Statement rings

• Signet-inspired rings

• Natural-stone rings

• Waterproof rings

• Watch rings

• Celestial designs

• Floral and sculptural rings

Ring sizes vary considerably by design, with many standard pieces available in sizes 6, 7, and 8 and selected styles offering a wider range.

Customers should check the individual product’s measurements and sizing options rather than assuming every ring is available in the same sizes.

Bracelets

En Route also carries an extensive collection of bracelets and anklets.

These include:

• Chain bracelets

• Bangles

• Hand-chain bracelets

• Arm cuffs

• Natural-stone bracelets

• Waterproof bracelets

• Charm bracelets

• Jewelry watches

The collection includes both slim everyday pieces and more decorative designs intended to function as statement accessories.

En Route also offers products designed specifically for slimmer or wider wrists on selected listings, although sizing options vary by individual piece.

Materials and Construction

Understanding the materials used by En Route is important when comparing the company with fine-jewelry retailers.

A large portion of its conventional jewelry is constructed from brass and then finished using genuine precious-metal plating.

Depending on the individual product, materials may include:

• 18k gold-plated brass

• Rhodium-plated brass

• Stainless steel

• Cubic zirconia

• Freshwater pearls

• Mother of pearl

• Carnelian

• Tiger’s eye

• Moonstone

• Agate

• Other decorative stones and materials

This construction allows En Route to offer visually distinctive jewelry at substantially lower prices than traditional solid-gold or gemstone fine jewelry.

Customers should therefore check each product description carefully because materials can vary substantially between collections.

Gold-Plated Jewelry

Many En Route products use 18k gold plating over a brass base.

This means that genuine gold is applied to the surface of another metal rather than the entire piece being made from solid 18k gold.

En Route states that its gold plating is three times as thick as the industry standard.

Gold-plated construction can affect:

• Price

• Long-term durability

• Care requirements

• Water resistance

• Tarnishing

• Resale value

The company recommends protecting its standard plated-brass jewelry from prolonged moisture, chemicals, perfume, makeup, and hair products.

Customers looking for jewelry specifically designed for frequent water exposure should consider En Route’s stainless-steel waterproof collection instead.

Waterproof Jewelry

En Route has developed a dedicated waterproof jewelry collection that differs materially from much of its standard brass range.

These pieces use stainless steel finished with vacuum plating and are marketed for regular everyday wear.

The waterproof collection currently includes:

• Necklaces

• Bracelets

• Rings

• Earrings

• Jewelry sets

• Selected body jewelry

Stainless steel is naturally more resistant to water and tarnishing than conventional plated brass.

This makes the waterproof collection particularly relevant for customers who prefer jewelry that requires less careful handling.

Buyers should still confirm that the specific product is marked as waterproof rather than assuming the entire En Route catalog has the same resistance.

What Makes En Route Jewelry Stand Out

Distinctive Design Style

Design variety is one of En Route’s strongest differentiating characteristics.

The company combines several aesthetic directions rather than relying on a single minimalist jewelry style.

Common themes include:

• Romantic and vintage influences

• Celestial motifs

• Hearts and bows

• Natural stones

• Floral and botanical elements

• Ocean-inspired jewelry

• Streetwear-inspired pieces

• Sculptural metal forms

• Body jewelry

This makes the catalog more experimental than many affordable jewelry retailers focused primarily on basic hoops, chains, and stacking rings.

Broad Style Range

En Route currently carries hundreds of individual jewelry designs across numerous categories.

Customers can find relatively simple herringbone chains and hoop earrings alongside waist chains, watch rings, hand chains, large natural-stone jewelry, decorative lockets, and more unusual statement pieces.

The company also offers both gold and silver-tone products across much of its catalog.

This broad range makes En Route particularly suitable for shoppers who frequently change their aesthetic or prefer mixing multiple styles.

Creator Collaborations

Collaborations have played an important role in En Route’s development.

The company has worked with influencers, artists, designers, and other creatives to develop dedicated jewelry collections.

Past and current collaborations have included creators such as:

• Nuria Ma

• Blair Walnuts

• Selma Kaci

• Koleen Diaz

Some collaborations are built around a particularly recognizable aesthetic, such as vintage romanticism, celestial themes, or more experimental statement jewelry.

This collaborative approach helps distinguish En Route from retailers that primarily reproduce a fixed collection of generic jewelry staples.

Frequent New Releases

En Route maintains a relatively fast product-release cycle.

The company’s current website promotes new jewelry drops every Thursday.

This gives regular customers a continuously changing selection of:

• New designs

• Seasonal pieces

• Trend-led jewelry

• Collaborations

• New colorways

The tradeoff is that customers interested in a particular piece may find certain styles selling out or being replaced more quickly than at traditional jewelers with permanent core collections.

Ethical and Social Positioning

En Route describes itself as an ethically made and socially conscious jewelry company.

The brand’s current philosophy emphasizes supporting emerging creative voices and collaborating with artists, designers, and cultural thinkers across different backgrounds and identities.

Earlier company materials also described En Route as working toward an ethical working environment while maintaining accessible pricing.

The current website continues to display “Ethically Made” as one of the company’s principal brand commitments.

These statements provide useful insight into En Route’s intended values and brand positioning.

However, shoppers who require detailed third-party certification of labor conditions, supply chains, recycled content, or environmental performance should request additional documentation because the public pages reviewed do not provide comprehensive independent auditing across the entire catalog.

Pricing

En Route primarily operates within the affordable fashion-jewelry category.

Many individual pieces currently fall between approximately $18 and $40, including hoops, rings, bangles, chains, earrings, and pendants.

Larger pieces, multi-piece jewelry sets, collaborations, and more elaborate designs can cost considerably more.

Pricing is influenced by factors such as:

• Material

• Size

• Stone selection

• Construction

• Collaboration

• Number of pieces in a set

The relatively low entry price makes it easier for shoppers to experiment with trends without making the financial commitment associated with fine jewelry.

However, customers should compare pricing with material composition because most pieces are not made from solid precious metals.

Jewelry Care

Care requirements differ depending on whether an En Route piece is made from plated brass or stainless steel.

For standard brass jewelry, the company recommends cleaning pieces gently and minimizing exposure to:

• Water

• Perfume

• Makeup

• Hair products

• Lotions

• Harsh chemicals

• Humidity

Jewelry that becomes wet should be dried with a soft cloth or tissue.

En Route does not recommend routinely showering or sleeping in its conventional plated pieces, although the company says occasional exposure should generally not be a major problem.

The stainless-steel waterproof range is designed to tolerate substantially more exposure to water and everyday conditions.

Plating Wear

Standard En Route plated jewelry can change in appearance over time as the outer metal layer is exposed to friction, moisture, chemicals, and repeated wear.

This is a normal consideration with plated jewelry and is not unique to En Route.

The speed of plating wear can depend on:

• Frequency of use

• Skin chemistry

• Exposure to moisture

• Contact with cosmetics

• Storage conditions

• Physical friction

En Route specifically markets its standard plating as thicker than the industry norm, but that does not make plated brass equivalent to solid gold.

Shoppers concerned primarily about tarnishing or water exposure may find the stainless-steel waterproof collection more appropriate.

Hypoallergenic Jewelry

En Route states that all of its jewelry is hypoallergenic and free from lead and nickel.

This can be useful for shoppers who are sensitive to some common jewelry metals.

However, the term hypoallergenic does not guarantee that every person will be able to wear every material without irritation.

Individual sensitivities can vary depending on:

• Skin chemistry

• Underlying metal

• Plating wear

• Existing allergies

• Length of wear

People with known metal allergies should therefore review the exact materials of the individual item rather than relying only on the general hypoallergenic description.

Sizing and Product Dimensions

En Route provides measurements on individual product listings for many of its designs.

Depending on the jewelry category, shoppers may find information covering:

• Ring size

• Necklace length

• Extension length

• Bracelet circumference

• Earring length

• Earring width

• Pendant dimensions

Checking measurements is important because oversized earrings, long pendants, cuffs, and statement pieces can appear significantly different when worn than they do in close-up product photography.

The company also provides guidance for customers who need to determine their ring size before ordering.

Warranty and Repairs

En Route currently provides a 100-day warranty for qualifying product defects.

The warranty period begins on the original order’s delivery date.

Within that period, the company states that it will provide one free replacement for an item with a manufacturing defect.

Coverage can include qualifying issues involving:

• Breakage

• Tarnishing associated with a defect

• Other manufacturing problems

The warranty does not cover misuse, accidental damage, normal wear, or unauthorized modifications.

The warranty period also does not restart when a replacement is issued.

Customers making a claim should provide their order number together with photographs showing the problem.

Returns and Exchanges

En Route currently provides a 30-day return and exchange window for standard eligible purchases.

Return requests are submitted through the company’s online return portal and must be approved before merchandise is sent back.

Returned products generally need to be:

• In their original condition

• In their original packaging

• Free from excessive wear

• Unaltered

For U.S. customers, return shipping is free when selecting an exchange or store credit.

Customers requesting a refund to their original payment method currently have a $6.89 return-shipping charge deducted from their refund.

International customers are generally responsible for their own return-shipping costs.

Customized pieces are normally excluded from standard returns and exchanges because they are made specifically for the customer.

Refund Processing

Refund timing depends partly on how and where a return is sent.

En Route states that its returns team may require approximately 10 to 15 business days to process a returned item after it reaches the warehouse.

Once processed, additional time can be required by the payment provider.

Typical additional timelines may include:

• Approximately 3 to 5 business days for many card refunds

• Approximately 5 to 10 business days for some PayPal transfers to a bank

• Up to approximately 14 business days for some Klarna refunds

Customers can generally choose between a refund to the original payment method and store credit, depending on the circumstances of the return.

The original shipping charge is normally non-refundable.

Shipping

En Route ships orders from the United States and currently offers worldwide delivery.

Standard U.S. shipping is handled primarily through USPS and is generally estimated at approximately three to five business days after departure.

The company currently offers free standard U.S. shipping on orders over $40.

An expedited U.S. option is also available, with delivery generally estimated at two to three business days after shipment.

Delivery times outside the United States vary by country and carrier.

Pre-order products do not ship until inventory reaches En Route’s warehouse, so their delivery timeline can differ substantially from products marked for immediate shipping.

International Orders

En Route ships to customers in the United Kingdom, Europe, Canada, Australia, and numerous other international markets.

International delivery generally takes approximately three to 21 business days, depending on the destination, carrier, and customs process.

The company currently states that duties and taxes on non-U.S. orders are prepaid when packages are dispatched.

This means international shoppers generally should not receive an additional customs bill when the package reaches their country.

En Route also states that customers who unexpectedly receive an eligible customs or duty charge can contact support with a receipt for assistance.

International tracking may take several days to update while a parcel moves between international and local carriers.

Customer Service

En Route provides customer support primarily through online contact channels.

Customers can contact the company about:

• Existing orders

• Shipping

• Returns and exchanges

• Warranty claims

• Damaged products

• Payment issues

• Product questions

• Order changes

The principal support email is customer@enroutejewelry.com.

The company’s current FAQ states that its support team aims to respond within approximately 24 hours from Monday through Friday.

Current independent customer feedback also frequently mentions responsive support, particularly when dealing with defective or damaged pieces.

Payment Methods

En Route accepts a range of common payment methods through its online store.

These currently include:

• Visa

• Mastercard

• American Express

• PayPal

• Venmo

• Gift cards

• Klarna for eligible U.S. purchases

• Afterpay for eligible U.S. purchases

Klarna and Afterpay can allow qualifying U.S. customers to divide a purchase into four installments.

Payment is generally charged when the order is placed, including for certain pre-order or made-to-order items.

Customized and Pre-Order Jewelry

En Route sells selected customized, made-to-order, and pre-order products.

Pre-orders allow customers to reserve products before stock becomes available for shipment.

The full purchase price is generally collected when the pre-order is placed.

Customers should consider:

• Estimated release date

• Expected shipping date

• Customization details

• Return eligibility

• Potential production delays

Customized products are generally not eligible for normal returns or exchanges because they are made specifically for the buyer.

Customers should therefore verify all personalization and sizing information carefully before confirming a customized order.

Gifting

En Route provides several options for customers purchasing jewelry as a gift.

These include:

• Digital gift cards

• Physical gift cards

• Jewelry sets

• Gift boxes

• Jewelry storage products

• Collaborative collections

Gift cards are available across several values and can be applied toward all or part of an online purchase.

The company states that its gift cards do not expire.

En Route’s relatively accessible pricing also means many individual jewelry pieces fall within common birthday, holiday, or friendship-gift budgets.

Independent Review Reputation

En Route currently has a strong independent customer rating on Trustpilot.

At the time of review, En Route Jewelry has a Trustpilot score of approximately 4.8 out of 5 based on more than 4,300 customer reviews.

Positive feedback frequently discusses:

• Unique jewelry designs

• Affordable pricing

• Fast shipping

• Attractive packaging

• Customer service

• Pieces matching website photographs

• Repeat purchases

• Durability of selected products

Some customers report wearing particular pieces regularly without significant tarnishing or damage.

The feedback is not uniformly positive.

Negative reviews include reports of jewelry breaking after limited wear, plating or finishes changing more quickly than expected, and some products feeling less substantial than customers anticipated from the price or photographs.

These complaints reinforce the importance of distinguishing between standard plated-brass pieces and the company’s stainless-steel waterproof range.

En Route’s Trustpilot profile also indicates that the company actively invites customer reviews and responds to a high percentage of negative feedback.

Overall, the independent review volume is considerably larger than many smaller online fashion-jewelry brands, giving shoppers a relatively substantial pool of current customer experiences to examine.

Advantages of En Route Jewelry

En Route Jewelry offers several potential advantages:

• Distinctive romantic and trend-led designs

• Large selection of necklaces, earrings, rings, and bracelets

• Affordable entry-level pricing

• Dedicated waterproof stainless-steel collection

• Gold and silver-tone options

• Natural-stone and pearl jewelry

• Body jewelry and unconventional accessories

• Frequent creator collaborations

• New product drops every week

• 30-day standard return period

• 100-day defect warranty

• Worldwide shipping

• International duties generally prepaid

• Multiple installment-payment options

• Strong current Trustpilot rating

• Large volume of independent customer reviews

Potential Drawbacks

There are also some limitations:

• Many standard products use plated brass rather than solid gold

• Most pieces should not be treated as traditional fine jewelry

• Standard plated jewelry requires protection from moisture and chemicals

• Plating may gradually wear with repeated use

• Customer reviews include occasional reports of breakage

• Some reviews describe finishes wearing more quickly than expected

• Ring sizing varies considerably between products

• Fast product turnover can mean popular pieces sell out

• Customized products are generally non-returnable

• International customers pay return shipping

• Refund processing can take several business days

• Ethical-production claims are not accompanied by detailed independent certification across every product

• Buyers seeking substantial precious-metal value may prefer a fine jeweler

Who Is En Route Jewelry Best For?

En Route Jewelry may be particularly suitable for:

• Shoppers looking for affordable fashion jewelry

• Buyers who prefer romantic, vintage, or playful designs

• Customers interested in natural-stone jewelry

• People looking for unusual statement pieces

• Shoppers who enjoy frequently changing jewelry trends

• Customers interested in creator collaborations

• Buyers wanting waterproof stainless-steel jewelry

• People seeking jewelry generally below traditional fine-jewelry prices

• International customers who value prepaid duties and taxes

• Shoppers who want a 30-day return window and 100-day defect warranty

It may be less suitable for:

• Buyers specifically seeking solid 14k or 18k gold

• Customers primarily shopping for natural diamond jewelry

• People looking for jewelry with substantial intrinsic material value

• Buyers who want every piece to be waterproof

• Customers who do not want to follow care instructions for plated jewelry

• People seeking investment-oriented or heirloom fine jewelry

• Buyers who want independently certified sourcing documentation for every product

Bottom Line

En Route Jewelry is a New York fashion-jewelry brand with an unusually broad and creative product range covering necklaces, rings, earrings, bracelets, body jewelry, watches, sets, and waterproof pieces.

Its strongest advantages are distinctive design, accessible pricing, frequent new releases, creator collaborations, and a catalog that moves well beyond basic everyday jewelry.

The dedicated stainless-steel waterproof range is another meaningful advantage for shoppers who want jewelry that can tolerate more regular exposure to water than conventional plated-brass pieces.

En Route also provides relatively shopper-friendly policies for an affordable jewelry company, including a 30-day standard return period, worldwide shipping, and a 100-day warranty for qualifying manufacturing defects.

Independent customer feedback is currently strong, with a Trustpilot rating of approximately 4.8 out of 5 across more than 4,300 reviews.

The main consideration is the underlying material used in much of the collection.

Many standard En Route products are made from plated brass rather than solid precious metals, meaning they require more careful handling and should not be evaluated in the same way as solid-gold fine jewelry.

Although most independent feedback is positive, some customers report breakage, coating wear, or individual products that felt less substantial than expected.

Overall, En Route Jewelry is a strong option for shoppers who prioritize creative design, variety, affordable pricing, and fashion-led jewelry over precious-metal content. Buyers should check whether an individual piece is plated brass or waterproof stainless steel, review its measurements and materials, and follow the recommended care instructions to choose the product that best matches how they intend to wear it.