KURU
KURU is a footwear brand specializing in supportive shoes designed around the natural shape and biomechanics of the foot, with a particular emphasis on heel cushioning and everyday comfort. Founded by Bret Rasmussen, the company introduced its KURUSOLE technology in 2008 and has since expanded into a range of walking shoes, athletic sneakers, slip-ons, sandals, casual footwear, golf shoes, and other styles for men and women. KURU is headquartered in Salt Lake City, Utah, and operates primarily as a direct-to-consumer footwear company.
KURU footwear is built around a three-layer support system consisting of KURUCLOUD, KURUSOLE, and the ULTIMATE INSOLE. KURUCLOUD uses lightweight EVA foam for shock-absorbing cushioning, while the patented KURUSOLE dynamically flexes around the heel and is shaped to support the natural heel pad. The ULTIMATE INSOLE adds dual-density arch support to complete the system. Rather than relying only on a traditional flat footbed or removable insert, KURU incorporates these technologies into the overall structure of its shoes. By combining heel support, cushioning, and ergonomic shaping, KURU aims to create footwear that supports comfortable movement during walking, work, travel, exercise, and everyday activities.
Summary
KURU is a supportive footwear brand known for its patented KURUSOLE heel technology. Its shoes combine KURUCLOUD cushioning, dynamic KURUSOLE heel support, and ULTIMATE INSOLE arch support to create a three-layer system designed around comfort, natural foot shape, and everyday movement.
Pros and Cons
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Patented KURUSOLE™ technology dynamically cups and supports the heel with each step
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Three-layer system combines shock-absorbing cushioning, heel support, and structured arch support
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91-day Feel Better Promise allows eligible shoes to be tested during real-world wear
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Broad range covering walking, work, hiking, casual, sandal, slipper, and activity-specific footwear
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Wide and X-Wide sizing is model-specific rather than available across the entire footwear range
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The structured heel and arch support can feel noticeably different from conventional or minimalist sneakers
Ideal For
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People prioritizing heel support and cushioning for everyday walking or standing
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Shoppers who prefer structured arch support rather than minimalist footwear
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Anyone wanting a longer real-world trial period before committing to comfort shoes
What's On Offer?
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KURUSOLE™: Patented heel-hugging technology that flexes with each step to support the heel
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KURUCLOUD™: Shock-absorbing EVA cushioning forming the foundation of KURU's support system
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ULTIMATE INSOLE™: Dual-density removable insole providing additional cushioning and arch support
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Wide & X-Wide Options: Selected footwear offered in expanded widths, including men's ATOM 2 up to 4E
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Broad Footwear Range: Walking shoes, athletic sneakers, work footwear, hiking shoes, sandals, slippers, and activity-specific styles
Help & Support
KURU supports customers through its online service channels and backs eligible direct purchases with a 91-day Feel Better Promise, allowing shoppers to wear the footwear in real-world conditions before deciding whether it works for them. The company also provides a six-month warranty for qualifying workmanship defects, with repair or replacement determined by KURU. The extended trial is particularly valuable because KURU’s curved heel cup and structured support can feel different from conventional sneakers, so first-time buyers may need more than a brief indoor try-on to assess the fit properly.
KURU
Bottom line
Choose KURU if heel support, cushioning, and structured arch support are your main priorities, especially if you spend long periods walking or standing. Its patented KURUSOLE™ design is more distinctive than simply adding a thicker foam midsole, combining with KURUCLOUD™ cushioning and the ULTIMATE INSOLE™ to create a three-layer support system. The 91-day Feel Better Promise also makes experimenting with the unusual heel-focused design considerably easier when buying online. Just keep in mind that widths and fit vary by model, and shoppers who prefer minimalist footwear or need very specialized extra-wide sizing may find better options elsewhere.
Top Reviews
What People Are Saying About KURU
Emily
Really comfortable shoes with a supportive feel around the heel. I can wear them for hours without wanting to change into something else.
Liam
The cushioning feels great and the shoes have a nice secure fit. They've quickly become my go-to pair for long days out.
Natalie
Comfortable and supportive once I got used to the fit. They took a couple of wears to feel completely natural, but now I really like them.
Ethan
Very impressed with the comfort and build quality. They feel sturdy without being too heavy and work well for everyday walking.
Laura
Overall a very comfortable pair of shoes with good support. The fit felt a little snug initially, but improved after a few wears.
